| Job Description |
- Responsible for managing multiple PPC advertising campaigns, which run on different platforms like Google, Bing and Facebook.
- Generating maximum leads/conversions within the designated budget.
- Improve Quality Score & lower CPC for all the projects.
- Optimizing & planning PPC strategy.
- Creating PPC Campaigns on Google Ad Words.
- Perform keyword research and write effective PPC ads to match client goals.
- Data analysis & weekly/ monthly reporting.
- Execute paid search marketing, PPC, display advertising programs to meet traffic & conversion goals.
- Manage & optimize Google Adwords campaigns, ads on Facebook & Linkedin.
- Find new opportunities to drive traffic & sales.
- Extend the campaigns to Mobile, Video and Social.
- Measure ROI
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